Business Research Method

by Donald R. Cooper and Pamela S. Schindler

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We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.
Salient Features:
New Reader-friendly structure
New More than 15 Cases about hospital services, data mining, new promotions, etc.
Market-leading coverage of questionnaire design and web-based survey techniques
NEW! Indian and Asian examples to illustrate various concepts, framework and decision-making tools
New Updated pedagogy with additional examples solved using computer-based analytical methods (SPSS), 200+ true false and multiple-choice questions.

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