The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and step wise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.
New in this Edition
- Number of cases augmented from 35 to 49
- Substantial revision and updating of several chapters
- A chapter, Conjoint Analysis has been added
- A new topic, Online Research: New Age Techniques has been added