This fourth edition of the popular text in strategic management, interweaves the theory of strategic management with the special requirements of Indian business environment. It presents the current and updated content in the discipline in a lucid and reader-friendly manner. The content for this edition is thoroughly revised, rewritten, and updated with 36 cases (comprehensive and mini) of Indian organisations and companies.
The structure of the text is based on a comprehensive model of the strategic management process derived from the ideas imbibed from the writings of several pioneers in the field of strategic management. The originality of this book manifests in the way the concepts, techniques, and applications of strategic management have been presented and in the manner these have been related to the Indian context.
With its several reader-friendly features, this edition continues the tradition of being a text ideal for self-study and comprehensively meets the requirements of graduate and post-graduate students of management and allied disciplines, as well as students of engineering and information technology who would like to enhance their understanding of how organisations operate strategically. Middle-level managers, trainers, and consultants would also find this book to be quite useful.