Management Information System (New)

by C. Laudon Kenneth (Author), P. Laudon Jane (Author)

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Description

Management Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing or information systems, the knowledge and information that this book contains will be valuable throughout the business career.
Features:
This edition features all new opening, closing and Interactive Session cases. The text, figures, tables and cases have been updated through September 2016 with intensive research.
· In-depth coverage of big data analytics, analysing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases and analytic platforms.
· New e-commerce content describing how social tools, mobile technology and location-based services are transforming marketing and advertising.
· Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT Datacentre, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on Demonetisation and KMS empowering Capella.

Table of Contents
Part One: Organizations, Management and the Networked Enterprise
Chapter 1 Information Systems in Global Business Today
Chapter 2 Global E-Business and Collaboration
Chapter 3 Information Systems, Organizations and Strategy
Chapter 4 Ethical and Social Issues in Information Systems
Part Two: Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information Management
Chapter 7 Telecommunications, the Internet and Wireless Technology
Chapter 8 Securing Information Systems
Part Three: Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10 E-Commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge
Chapter 12 Enhancing Decision Making
Part Four: Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Managing Projects
Chapter 15 Managing Global Systems

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